The Eisenhower Matrix is a task prioritisation framework used by US President Dwight Eisenhower and popularised by Stephen Covey. It divides tasks into four quadrants based on urgency and importance, helping you focus on what truly matters and eliminate what doesn't.
Use it free in your browser — no account or download required.
Unlimited tasks per quadrant (5 free per quadrant)
AI Auto-Categorize tasks into the right quadrant (Pro+)
AI Priority Coach advice on your task list (Pro+)
How to Use Eisenhower Matrix
Step 1: Brain-dump all your tasks Write down every task on your mind, no matter how small. Don't organise yet — just get everything out of your head. This alone reduces anxiety and creates mental clarity.
Step 2: Assign each task to a quadrant For each task, ask two questions: Is it urgent (needs attention soon)? Is it important (contributes to long-term goals or significant consequences if ignored)? Place it in the appropriate quadrant.
Step 3: Do quadrant 1 tasks first (Urgent + Important) These are crises, deadlines, and pressing problems. Handle them immediately. The goal is to keep this quadrant small by being proactive.
Most people overestimate urgency. Before placing a task in Q1, ask: 'What actually happens if this waits 24 hours?'
Spending time in Q2 (important, not urgent) is what separates high achievers from those constantly fighting fires.
Review and reset your matrix every Monday morning to start the week with clear priorities.
Frequently Asked Questions
What's the difference between urgent and important?
Urgent tasks demand immediate attention — they have short deadlines or immediate consequences. Important tasks contribute to long-term goals and values. Many urgent tasks are not actually important (e.g., most notifications). Many important tasks are never urgent until they become crises.
Is my matrix saved automatically?
Yes — your tasks are saved in your browser's local storage. They persist between sessions as long as you use the same browser and don't clear your browser data.
Available Plans
Free — Core features available instantly, no account needed
Pro — Unlock AI features, unlimited saves, and PDF/DOCX export
Pro+ — Everything in Pro, plus no ads and advanced AI features